Typography / Task 2: Typographic Exploration & Communication
03.10.2022 - 10.10.2022 / (Week 6 - Week 7)
Derin / 0354969 / Design in
Creative Media
GCD 60104 / TYPOGRAPHY
Task 2 / Typographic
Exploration & Communication
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INSTRUCTIONS
Task 2 (20%): Typographic Exploration & Communication
In this task you will be asked to express typographically the content in this link in a 2-page editorial spread (200mm x 200mm per page). Choose 1 from the 3 text options provided. No images are allowed. However, some very minor graphical elements, i.e. line, shade, etc. might be allowed.
Learning Goals:
1. To demonstrate the use of Grids, layouts and
page flow.
2. To apply the necessary skills and sensibilities for
effective typographic communication and achieve good reading rhythm with
memorability.
TASK 2
Sketches
The following are rough layout sketches done in Clip Studio Paint. I came up with 2 ideas for the type expression 'follow'.
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Fig 1.1 Layout sketches - JPEG, Week 5 (1/10/2022) Process I took heed of some traps I found inside the text. In Fig 2.1, there is a misspelling of the word 'fulfills', whether it was intended or not, it can impact the reading effectiveness. Another trap I found is in Fig 2.2, where there is a punctuation error.  Fig 2.1 Hidden misspelling
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Layout Compositions
I came up with three compositions for this task. I created layouts #1 and #2 at a different time from layout #3. After Mr. Vinod's feedback on the first two layouts, I rearranged some elements and tweaked the heading to create a frame for the text. However, I'm worried that it still lacks the type expression's creativity. Finally, I proceeded to have layout #3 as my final design.
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| Fig 3.1 |
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| Fig 4.1 - JPEG, Week 7 (14/10/2022) |
Heading: Gill Sans MT Regular
Captions: Adobe Caslon Pro Semibold Italic
Point size
Heading: 96pt
Captions: 24pt
Body text: 10pt
Leading: 12pt
Paragraph spacing: 12pt
Line length: 45-45 characters
Alignment: Flush left
FEEDBACK
Specific Feedback: Mr. Vinod explains that it is necessary for us to provide a digital draft instead of an unfinished sketch. In the end of the class, he gave some advices on how we could improve on ourselves. Taking note from what Mr. Vinod has said, we need to work on our poor working habit, integrity, and discipline to become the best.
Classmates Feedback: Keep the negative space in mind. The 2nd sketch is the most preferred design out of the 3.
REFLECTIONS
Experience:
Task 2 was relatively more manageable as we were past the introduction stage of using Adobe Illustrator and InDesign; the two software feels more familiar now that I have used them on several junctures. Mr. Vinod has also posted guidance videos, making the experience feasible.
Observation:
I observed the importance of doing each task periodically instead of rushing it overnight. What seems okay today may be seen differently another day. We must reflect on our work and ameliorate it every so often.
Findings:
I discovered that I severely lack creativity in creating my design, which can be a significant issue in the long run. I also found that asking for feedback from different people helps since it allows viewing my design in a different light. Besides that, I took note of Mr. Vinod stating that using graphical elements doesn't affect the type expression.
FURTHER READING
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| Fig 5.1 Design School: Type: A Practical Guide for Students and Designers, by Richard Poulin |
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| Fig 5.2 Visual Characteristics: Humanist, page 17 |