Labels

Advanced Typography / Final Compilation and Reflection

05/04/2023 - 07/07/2023 / (Week 1 - Week 14)
Derin / 0354969 / Design in Creative Media
GCD 61004 / ADVANCED TYPOGRAPHY

Final Compilation and Reflection


INSTRUCTIONS

SUBMISSIONS

Task 1

Exercise 1: Typographic Systems (05/04/2023 - 14/04/2023 / Week 1 - Week 2)

Fig 1.1 Final Axial System (Layout #1) - JPEG, Week 2 (14/04/2023)

Fig 1.2 Final Axial System (Layout #2) - JPEG, Week 2 (14/04/2023)

Fig 1.3 Final Radial System - JPEG, Week 2 (14/04/2023)

Fig 1.4 Final Dilatational System (Layout #1) - JPEG, Week 2 (14/04/2023)

Fig 1.4 Final Dilatational System (Layout #2) - JPEG, Week 2 (14/04/2023)

Fig 1.5 Final Random System - JPEG, Week 2 (14/04/2023)

Fig 1.6 Final Grid System (Layout #1) - JPEG, Week 2 (14/04/2023)

Fig 1.7 Final Grid System (Layout #2) - JPEG, Week 2 (14/04/2023)

Fig 1.8 Final Modular System - JPEG, Week 2 (14/04/2023)

Fig 1.9 Final Transitional System - JPEG, Week 2 (14/04/2023)

Fig 1.10 Final Bilateral System - JPEG, Week 2 (14/04/2023)


Fig 1.11 Final Task 1 - Exercise 1: Typographic Systems - PDF, Week 2 (14/04/2023)


Fig 1.12 Final Task 1 - Exercise 1: Typographic Systems Grids and Guides - PDF, Week 2 (14/04/2023)


Exercise 2: Type & Play (05/04/2023 - 03/05/2023, Week 2 - Week 5)

Fig 2.1 Final outcome for finding type - JPEG, Week 3 (23/04/2023)

Fig 2.2 Final outcome for V - JPEG, Week 3 (23/04/2023)

Fig 2.3 Final outcome for E - JPEG, Week 3 (23/04/2023)

Fig 2.4 Final outcome for I - JPEG, Week 3 (23/04/2023)

Fig 2.5 Final outcome for N - JPEG, Week 3 (23/04/2023)


Fig 2.6 Final outcome for finding type - PDF, Week 3 (23/04/2023)

Fig 2.7 Final Outcome for Type & Image - JPEG, Week 4 (29/04/2023)


Fig 2.8 Final outcome for Type & Image - PDF, Week 4 (29/04/2023)


Task 2: Typographic Expression & Communication (03/10/2022 -10/10/2022, Week 6 - Week 7)

Instagram handle: @derin_brand


Fig 3.1 Final Instagram Layout - JPEG, Week 10 (09/06/2023)

Fig 3.2 Final Chosen Color Palette - JPEG, Week 10 (08/06/2023) 

Fig 3.3 Final Key artwork B&W - JPEG, Week 8 (30/05/2023)

Fig 3.4 Final Key Artwork Primary Color Against Lightest Color - JPEG, Week 10 (08/06/2023)

Fig 3.5 Final Key Artwork Lightest Color Against Primary Color - JPEG, Week 10 (08/06/2023)

Fig 3.6 Final Animated Key Artwork - GIF, Week 9 (29/05/2023)

Fig 3.7 Mock-up #1 - JPEG, Week 10 (09/06/2023)

Fig 3.8 Mock-up #2 - JPEG, Week 10 (09/06/2023)

Fig 3.9 Mock-up #3 - JPEG, Week 10 (09/06/2023)

Fig 3.10 Mock-up #4 - JPEG, Week 10 (09/06/2023)

Fig 3.11 Pattern - JPEG, Week 10 (09/06/2023)


Fig 3.11 Final Outcome for Task 2B: Collateral (Key Artwork) - PDF, Week 10 (09/06/2023)


Fig 3.12 Final Outcome for Task 2B: Collateral (Instagram) - PDF, Week 10 (09/06/2023)


Task 3: Type Exploration and Application 31/05/2023 - 07/07/2023 / (Week 9 - Week 14)

Link to Font File: DRAGONFIRE

Fig 4.1 Final type design - JPEG, Week 14 (7/7/2023)

Fig 4.2 Final type display poster - JPEG, Week 14 (7/7/2023)

Fig 4.3 Final type application #1 - JPEG, Week 14 (7/7/2023)

Fig 4.4 Final type application #2 - JPEG, Week 14 (7/7/2023)

Fig 4.5 Final type application #3 - JPEG, Week 14 (7/7/2023)



Fig 4.6 Final Outcome for Task 3: Type Exploration and Application - PDF, Week 14 (7/7/2023)

Measurements (from baseline)
Ascender: 779 pt
Caps height: 710 pt
x-Height: 502 pt
Descender: -241 pt
Line gap: 100 pt
Base line: 0 pt


REFLECTION

Experience
My experience with advanced typography has been an interesting and transformative journey. Initially, I approached it with a mix of excitement and trepidation, as I knew it would require a good sense of design and a significant investment of time and effort. While there were moments of frustration, the satisfaction I derived from completing tasks and achieving desired outcomes made it all worthwhile. As a lover of learning, I embraced the opportunity to acquire new skills and expand my knowledge in typography. This semester has provided me with valuable insights and hands-on experience that will undoubtedly contribute to my growth as a designer!!! :D

Observations
During this typography assignment, I made some interesting observations. I discovered that each typeface has its own distinct personality and character. It's fascinating to see how different fonts evoke different emotions and convey unique meanings. Get it? 'Cause typeface. type. face. face, emotions!! Hahhaha. Additionally, I noticed that I struggled with accurately perceiving the thickness of letters. This led to some mistakes in Task 3, which I only noticed later on. It made the process more challenging and time-consuming. However, these observations have highlighted the areas where I need to improve and develop a better sense of design. Reflecting on my progress over the past year, I can see how much I've grown as a designer at Taylor's University.

Findings
Through my exploration of advanced typography, I made noteworthy findings that enriched my design practice. One revelation was the sheer creative potential in displaying fonts in unique and captivating ways. It was exhilarating to experiment with different layouts and compositions, pushing the boundaries of typographic design. Among the various tasks, designing the display poster was a standout experience, as it allowed me to unleash my creativity and create a visually impactful piece. Furthermore, I gained a profound appreciation for the critical role that proportion and balance play in typography. I learned that even a slight deviation in font width can significantly impact legibility and readability. This realization came to light during the kerning process, where I noticed the imbalances in fonts that stemmed from using an unbalanced shape. It reinforced the importance of meticulous attention to detail and maintaining consistency throughout the design.


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